Centralize 
with
Renter Experience Automation

The SMS marketing, email marketing, marketing automation, and CRM tools you need to
create amazing renter experiences.

Get access

Capture more renters.

Leasing AI

When leads visit your website or property, don’t lose them. Capture them with SMS and let AI do the rest!

Start a Campaign

The Old Way

Lots of visitors.
Not as many leads.

  • Teams overwhelmed with bad leads.

  • Leads don't receive follow-up.

  • Teams lose track of deals.

I need help

The New Way

Data Integrations.
Leasing AI.

  • Qualified leads que'd for teams.

  • Follow-up handled by Leasing AI.

  • Deals enter lead nurturing tracks.

Get Started

Starting atonly $50

Minimal setup. Start your first campaign in seconds.

start a campaign

The Old Way

Ads reliance.
Digital marketing workflow.

  • Commit time to generate leads.

  • Low L2L conversion.

  • One campaign. Multiple logins.

I need help

The New Way

Data Integrations.
Apartment Marketing Solutions.

  • Leads generated via automation.

  • L2L conversion increases.

  • One login. Multiple campaigns.

Get Started

Starting atonly $100

Minimal setup. Start your first campaign in seconds.

start a campaign

The Old Way

Lots of staff.
Lots of platforms.

  • Manually update data.

  • Overflow of incomplete tasks.

  • Gaps in team communication.

I need help

The New Way

Marketing Automation.
‍Centralized Leasing.

  • Data updated via automation.

  • Tasks managed in workflows.

  • Communication handled for teams.

Get Started

Starting atonly $150

Minimal setup. Start your first campaign in seconds.

start a campaign

AI-Powered Conversations.

When leads visit your website or property, don’t lose them. Capture them with SMS and let AI do the rest!

Answer Any Question

  • Lead Response

    When leads have questions about your property, MIRI leverages property data to give the correct response.

Find The Perfect Floorplan

  • Matchmaking

    MIRI gathers data on the lead, provides a matching floorplan to explore, schedules the tour, and then delivers the qualified lead to your leasing team.

Schedule Tours

  • Calendar Sync

    Reduce back and forth with the ability to schedule tours based on agent availability. Less steps means higher conversion.

Capture more renters.

AI-Powered Conversations.

When leads visit your website or property, don’t lose them. Capture them with SMS and let AI do the rest!

Get access
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bonfire

Trusted by industry titans

A Side-by-Side Comparison

Explore how Bonfire shines brighter than our competitors.

  • Machine Learning

  • Lead Response

  • Natural Language

  • Tour Booking

  • Follow-Ups

  • Matchmaking

MIRI AI

Chatbots

  • Centralized Campaigns

  • SMS / Email Communication

  • Message Personalization

  • Enhanced-Targeting Technology

  • Rich-Content Campaigns

  • Unique Link Tracking

  • Two-Way Communication

  • AI Assistance

  • Follow Ups

Bonfire

PMS / CRMs

  • Marketing Automation

  • Task / Deal Management

  • SMS Marketing / Email Marketing

  • Centralized CRM Tools

  • NPS Surveys

  • Free-Form Surveys

  • Marketing Intelligence / Analytics

  • SMS / Email Communication

Bonfire

PMS / CRMs

Irvine Company Case Study

Looking for a way to drive foot traffic to their apartments and generate qualified leads, Irvine used Bonfire's lead generation solution to bring in prospective residents to their properties. Learn more here!

Read Case Study

customer testimonials

What our partners say

"Here at Texas A&M University Residence Life, we have been happy to partner with Bonfire as its platform has helped us connect quickly with our on-campus students. We strive to create a sense of home and treat our on-campus students as family, and we believe Bonfire has helped us connect with our students like family. We are excited for the transition to Bonfire CRM and look forward to our continued partnership."

"One of the things we love about Bonfire is their dedication to providing a great overall user experience with their platform. Historically, we have been pleased to partner with Bonfire because their messaging is the blueprint for the industry. That’s why we are excited for their next chapter to see how they will continue to grow."

“Just as with most businesses, the sales process must continue with multiple touchpoints to help ensure your product or brand stays at the front of the buyers’ mind. We want to stay in touch in the easiest way possible, so when they are ready to commit and make a purchase, we are just a text away.”

“Our partnership with Bonfire CRM has taken our marketing to a new level by allowing bulk or personal text messaging online or on a mobile device. Given that the instant open rate of text messages is around 98%, being able to get in front of prospects or residents in a format that suites them is important. Bonfire has given our partnership a unique chance to grow as we continue to work together to ensure that every inspiration turns into an opportunity for brand awareness or conversion.”

“Over the years, I have had a chance to see Bonfire, previously IRIO, evolve and grow. Through this time, even as they innovated, there has also remained a constancy of purpose and dedication to great service and a commitment to always seek solutions for our business needs. I’m excited to see this next chapter and beyond for Bonfire!”

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AI-Powered Conversations.

Core Features

When leads visit your website or property, don’t lose them. Capture them with SMS and let AI do the rest!

Lead Response

When leads have questions about your property, MIRI leverages property data to give the correct response.

Matchmaking

MIRI gathers data on the lead, provides a matching floorplan to explore, schedules the tour, and then delivers the qualified lead to your leasing team.

Calendar Sync

Reduce back and forth with the ability to schedule tours based on agent availability. Less steps means higher conversion.

Easy Setup. Start Sending Campaigns Today!

The SMS marketing, email marketing, marketing automation, and CRM tools you need tocreate amazing renter experiences.

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