The Vision

2020 was a year of reckoning. Change or die. It forced us to re-evaluate. To assess our true value to the market. Were we doing everything we could? Our former business, IRIO, specialized in SMS communication - it was a need for a while, but post-2020, the market needed something else.

Simplicity. Culture. Connection.

In 2020, a vision was cast. Property management, an industry burdened with complexity and archaic forms of connection. Our one desire was to create a platform that would help property managers, who struggle to get through each day. Property managers who have quotas to meet and residents to please. There isn’t time for what’s expected and the demands are perpetually inconsistent.

But how could we help property managers? How could we help them while the market is shifting toward more and more automation that could one day replace them? Perhaps, there is a way where automation can help them. Where people, happiness, and connection are prioritized through automation. allowing property managers to discover simplicity, build culture, and spark connection within each community.

There was a way - but it was a path that did not yet exist.

We know property management software exists to simplify operations, but does housing every solution needed in one place accomplish that goal? If you don’t know the answer to that, then you are likely not a property manager. The solution is segmentation - multiple softwares that are good at ONE thing, all communicating with one another, all improving each other.

In light of the old way, we asked ourselves - what is the new way? The path to empowering property managers. The solution this industry must discover.

The answer. A centralized CRM for property management.

Together, we can bring light to dark places through giving. The Bonfire CRM team has joined with non-profit partners that benefit and support local communities.  Our aim is to not only give financially - we intend to give our time, resources, and technology to help these communities in need.

How we do this is by supporting organizations that embody our core values of simplicity, culture, and connection. We select these nonprofits carefully, they must meet the core values criteria, and they must also be community focused. Local is key. Through the support of our customers AND their customers, we are able to give. This is how:

• We donate ten dollars for every one community we serve. We call it Ten for One™.
• We commit hands-on work with these communities to assist in their development.
• We offer free-access to our CRM platform for fundraising, growth, and management of the mission.

The current "light community" we work with is a project close to home - Bonton Farms. Located in Dallas, Texas - Bonton Farms is dedicated to rebuilding a struggling community through simplicity and innovation. We support their cause and they utilize our platform for fundraising and awareness. You can learn more about their mission here.

If you'd like to apply to become a "light community" or are close to a mission you feel would be a good fit - please reach out to us!

“Only when we are brave enough to explore the darkness will we discover the infinite power of our light.”
— Brené Brown