Great Outreach. Simplified.

Generate more leads and increase occupancy with SMS marketing, email marketing, marketing automation, and conversational AI.

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Apartment Marketing.The Centralized Platform.

Bonfire helps property management centralize marketing with "top of funnel" solutions like email marketing, text message marketing, and conversational AI. We offer three unique ways to generate more leads and increase occupancy.

  • Lead Capture with MIRI AI

    Your MIRI AI can answer questions 24/7 and create tasks for leasing agents

  • Tour Scheduling

    Synced with your calendar, MIRI can schedule tours based on agent availability

  • Follow-Up, Matchmake, and More...

    MIRI provides leads with available floorplans, dynamic pricing, and will even follow-up so teams don't have to.

  • SMS Marketing

    Leverage SMS Marketing technology to send personalized campaigns to your prospects and residents

  • Email Marketing

    Leverage a WSYWIG editor to send beautiful, effective campaigns to your prospects and residents

  • Campaign Performance Insights

    Monitor the success of your campaigns and gather insights as to how prospects and residents interact with your messaging

  • Marketing Automation

    Property marketing automation has the ability to increase productivity while saving time for teams.

  • Resident Surveys

    Gauge resident satisfaction and identify your promoters and detractors to better serve and enhance each community.

  • Request Line

    Leverage CRM functionality and 24/7 Contact Center tools to assist and manage residents on property.

Build Connection and Trustwith our Integration Partners.

Easily and quickly integrate with the tools you already use and love, and take your workflow automation to the next level

case studies

Bonfire at work

See how our partners are using Bonfire CRM to simplify, connect, engage and reach successfully in 2024.

Simplicity. Culture. Connection.

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Lead Generation

Asset Living Case Study

To generate more leads and increase property tours, Asset Living used Bonfire's solutions to allow their property managers to interact with their prospects.

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Increase Engagement

The Michaels Organization Case Study

Looking for a way to interact with their community to gain valuable feedback, The Michaels Organization used Bonfire's messaging and surveys to gain more insights that helped keep their community engaged. Learn more here!

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Automation

Texas A&M Case Study

Bonfire helped Texas A&M find a more effective means of communication for their entire on-campus residents. Learn more here!

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case studies

See how our partners are using Bonfire CRM to simplify, connect, engage and reach successfully in 2024.

View All

Asset Living Case Study

To generate more leads and increase property tours, Asset Living used Bonfire's solutions to allow their property managers to interact with their prospects.

Read More

The Michaels Organization Case Study

Looking for a way to interact with their community to gain valuable feedback, The Michaels Organization used Bonfire's messaging and surveys to gain more insights that helped keep their community engaged. Learn more here!

Read More

Texas A&M Case Study

Bonfire helped Texas A&M find a more effective means of communication for their entire on-campus residents. Learn more here!

Read More

customer testimonials

What our partners say

"Here at Texas A&M University Residence Life, we have been happy to partner with Bonfire as its platform has helped us connect quickly with our on-campus students. We strive to create a sense of home and treat our on-campus students as family, and we believe Bonfire has helped us connect with our students like family. We are excited for the transition to Bonfire CRM and look forward to our continued partnership."

"One of the things we love about Bonfire is their dedication to providing a great overall user experience with their platform. Historically, we have been pleased to partner with Bonfire because their messaging is the blueprint for the industry. That’s why we are excited for their next chapter to see how they will continue to grow."

“Just as with most businesses, the sales process must continue with multiple touchpoints to help ensure your product or brand stays at the front of the buyers’ mind. We want to stay in touch in the easiest way possible, so when they are ready to commit and make a purchase, we are just a text away.”

“Our partnership with Bonfire CRM has taken our marketing to a new level by allowing bulk or personal text messaging online or on a mobile device. Given that the instant open rate of text messages is around 98%, being able to get in front of prospects or residents in a format that suites them is important. Bonfire has given our partnership a unique chance to grow as we continue to work together to ensure that every inspiration turns into an opportunity for brand awareness or conversion.”

“Over the years, I have had a chance to see Bonfire, previously IRIO, evolve and grow. Through this time, even as they innovated, there has also remained a constancy of purpose and dedication to great service and a commitment to always seek solutions for our business needs. I’m excited to see this next chapter and beyond for Bonfire!”

It’s time to light up each community.

Bonfire is a centralized marketing platform designed to increase leads through outreach and improve occupancy through enhanced communication.

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