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bonfire
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the old way
One platform for everything.
Solutions don’t get used.
Teams overworked.
Deals get lost.
Residents leave for something better.
the new way
A Centralized Platform.
Automated Solutions.
Teams Supported.
Deals Won.
Residents Connected.
Less work for property managers means more time helping residents. More time making their home what they want it to be. A place they’ll bring friends and renew their lease.
Learn MoreImagine property managers and corporate leasing teams working together in harmony. Campaign automation and task management synching together to “fuel the funnel” at each location. No follow up required. No hurry necessary.
Learn MoreWhen workload decreases and performance increases - you’ve achieved something revolutionary. A new way. A healthier life for your team. A better outcome for your company.
Learn MoreEvery touchpoint considered. From guest card to renewal.
Engage Residents
Gather property feedback. Boost positive property reviews. Increase renewals. Collect 100% of delinquent rent. Automate touchpoints and prioritize interactions. Make time for your team.
Learn MoreCentralized Leasing
Combine SMS and Email with outreach marketing. Personalize campaigns with actionable intelligence and dynamic content. Automate follow-ups and task creation. Boost lead-to-lease rates to 35%.
Learn MoreGenerate Leases
Launch outbound campaigns with SMS and Email Marketing. Handle inbound leads with AI. Raise follow-up to 100%. Boost lead-to-lease rates to as high as 70%.
Learn More
Engage Residents
Gather property feedback. Boost positive property reviews. Increase renewals. Collect 100% of delinquent rent. Automate touchpoints and prioritize interactions. Make time for your team.
Automate and personalize communication with residents.Centralized Leasing
Combine SMS and Email with outreach marketing. Personalize campaigns with actionable intelligence and dynamic content. Automate follow-ups and task creation. Boost lead-to-lease rates to 35%.
Nurture renters with personalized marketing and sales automation.Generate Leases
Launch outbound campaigns with SMS and Email Marketing. Handle inbound leads with AI. Raise follow-up to 100%. Boost lead-to-lease rates to as high as 70%.
Launch outbound marketing campaigns and manage leads with AI.Build connection and trust with Our integration partners.
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our story
2020 was a year of reckoning. Change or die. It forced us to re-evaluate. To assess our true value to the market. Were we doing everything we could? Our former business, IRIO, specialized in SMS communication - it was a need for a while, but post-2020, the market needed something else.
Simplicity. Culture. Connection.
Learn MoreAct One
Burn the Ships
In 2019, we knew an end was coming to what we did as IRIO. The lifecycle was reaching an end, and it was time to make a major decision. Burn the ships. After surviving the stormy chaos of 2020 and crash landing upon an unrecognizable property management industry, it was decided. We let the past die and had to set a new course in this uncharted territory.
Act Two
Set the Course
It was our Chief Product Officer, Taylor Davis, who saw the need for this solution many years ago. A centralized CRM for property management.
“It became clear that property managers and corporate teams were not in sync. A platform needed to exist that would bring teams together around a prospective resident or existing tenant.”
The path was set. And next, came the team that made the vision a reality.
Act Three
Walk the Path
While the platform is essential to our mission, we believe it’s the people that make the difference. Which is part of the reason we brought John Bower back, the former Managing Director of IRIO. Personally, John is driven by a desire to help people live well, integrating work, home, relationships and passion.
“I’ve found whatever work I am doing I have a natural bent helping people discover clarity around vision and purpose all through a relational mindset. I hope to bring that sense of clarity into the multifamily space as well.”
As we continue this path, we plan to change property management for the better. To make it a place that it wasn’t before.
customer testimonials
What our partners say
"One of the things we love about Bonfire is their dedication to providing a great overall user experience with their platform. Historically, we have been pleased to partner with Bonfire because their messaging is the blueprint for the industry. That’s why we are excited for their next chapter to see how they will continue to grow."
“Over the years of working with John and the team at Bonfire I’ve found the company values the idea of partnering with its customers. I’ve experienced their team’s effort to understand our vision, needs and pain points and then delivering solutions to address each area.”
“Just as with most businesses, the sales process must continue with multiple touchpoints to help ensure your product or brand stays at the front of the buyers’ mind. We want to stay in touch in the easiest way possible, so when they are ready to commit and make a purchase, we are just a text away.”
“Our partnership with Bonfire CRM has taken our marketing to a new level by allowing bulk or personal text messaging online or on a mobile device. Given that the instant open rate of text messages is around 98%, being able to get in front of prospects or residents in a format that suites them is important. Bonfire has given our partnership a unique chance to grow as we continue to work together to ensure that every inspiration turns into an opportunity for brand awareness or conversion.”
“Over the years, I have had a chance to see Bonfire, previously IRIO, evolve and grow. Through this time, even as they innovated, there has also remained a constancy of purpose and dedication to great service and a commitment to always seek solutions for our business needs. I’m excited to see this next chapter and beyond for Bonfire!”
